Andrew Heard brings fresh energy and modern appeal to new and iconic brands, and his work with Pabst Blue Ribbon exemplifies this perfectly. From his first collaboration with PBR, Andrew embraced the challenge of preserving the beer’s storied identity while injecting a new level of dynamism into its visuals. By blending heritage-inspired elements with refined packaging layouts, he helped maintain PBR’s familiar charm while making it more relevant than ever to contemporary consumers.  His ability to collaborate closely with product teams, marketers, and even event planners ensured that PBR’s brand consistency never wavered, whether on store shelves or at live activations.

At Liquid Death, Andrew was able to kickstart a fresh new image for a brand that was on a meteoric rise.  Eye catching packaging art and merchandise designs captivated shelves and set the new water brand apart from its peers.  Nobody in the water industry is pushing boundaries like Liquid Death.  

This holistic perspective on brand identity sets Andrew apart. Rather than viewing design as a standalone element, he elevates it to a key driver of consumer engagement. For PBR, that meant creating visuals and messaging that both long-time fans and new audiences could rally around. His attention to detail, paired with an instinct for how to honor a legacy brand, allowed Pabst Blue Ribbon’s marketing to remain both instantly recognizable and undeniably fresh.

In highly competitive spaces where brands can struggle to stay relevant, Andrew’s work serves as a case study in a successful brand look and evolution. By focusing on authenticity, storytelling, and cohesive visuals, he has been instrumental in ensuring brands remain synonymous with quality, culture, and creativity. For brands looking to refresh their image without losing sight of who they are, Andrew Heard’s work with Liquid Death and PBR stands as a definitive example of how thoughtful, purposeful design can transform beverage brands into contemporary powerhouses.

you can reach me at

arheard@protonmail.com