We teamed up with pioneering NYC visual artist Cey Adams (creator of visual identities, album covers and ad campaigns for Run DMC, Beastie Boys, Public Enemy, LL Cool J, Jay Z, etc.) to launch National Mural Day in 2019. The key aspect of the partnership allowed Cey to reimagine Pabst Blue Ribbon’s signature 12oz can and all product packaging on over 150 million cans.