COLORADO WAS EMERGING AS THE NUMBER 1 MARKET IN SALES FOR THE BRAND. WE NEEDED A WAY TO PUSH OUR COMMITMENT TO LOCAL, DESPITE NOT BEING BREWED IN COLORADO. THUS I CREATED THIS PBR LOGO / COLORADO FLAG MASHUP. WE THEN USED THAT TO CREATE A SERIES OF CUSTOM NEON SIGNS, TRUCK WRAPS AND MERCHANDISE FOR THE COLORADO MARKET.