IT ALL BEGAN WITH A TEE SHIRT CONCEPT. I THOUGHT TO MYSELF
“WHAT IF WE CREATED A NASCAR LOOKING LIQUID DEATH SHIRT. THE CAR IS A HEARSE, THE DRIVER IS A REAPER, BUT IT’S DESIGNED BY AN ACTUAL NASCAR DESIGNER??”
SOMEONE WHO KNOWS THAT SPACE. SOUNDS GREAT. SO I HIRED HARRIS LUE AND WE GOT TO WORK...
LITTLE DID I KNOW THAT THIS DESIGN WOULD EVENTUALLY HELP TO SHAPE A MAJOR PARTNERSHIP BETWEEN NASCAR AND LIQUID DEATH.
THE SHIRT ENDED UP AS A BEST SELLER FOR LIQUID DEATH. AN INSTANT STAPLE. UNBEKNOWNST TO ME, BEHIND THE SCENES, LIQUID DEATH WAS IN THE MIDST OF LANDING ONE OF OUR LARGEST SALES PARTNERSHIPS TO DATE… THE NASCAR PARTNERSHIP.
NASCAR LIKED THE SHIRT SO MUCH THAT THEY WANTED TO SELL THEIR OWN VERSION ON THEIR WEBSITE. WE CREATED A NEW COLOR VARIANT AND THEY STARTED SELLING IT!
AFTER A YEAR OF THE NASCAR PARTNERSHIP, LIQUID DEATH DECIDED TO START A CONTEST. THEY WOULD PICK 3 WINNERS WHO WOULD HAVE THEIR PERSONAL CARS WRAPPED LIKE THE MURDER-MOBILE. ALSO, WE CREATED THEIR OWN TEE SHIRT, BASED OFF OF THE ORIGINAL SHIRT DESIGN.
