PBRART
HOW IT STARTED
7 years ago Pabst decided they needed a comprehensive art program. So I packed my bags and headed to Los Angeles to do exactly that. During that time I built PBRART into a brand with-in brand. Today it’s an industry leader and the defining voice for a 175 year old company.
ART CAN CONTEST
2019 Design by Adam Rosenbaum
The Pabst Blue Ribbon Art Can Contest began in 2014 and since its inception, it has placed original artwork on over 300 million cans of PBR. It has also awarded over $100,000 to emerging artists. The PBR Art Can Contest gives artists the opportunity to re-imagine Pabst Blue Ribbon’s iconic cans, and customers the chance to hold original art in their hands.
2018 Contest Creative
2019 Contest Creative
What the Artists Are Saying
“Winning the PBR can art contest really was a catapult for me.”
— Trap Bob - DC Life Mag
“Winning second place in the amazing Pabst Blue Ribbon competition pretty much saved my life and encouraged me to push myself harder and feel more worthy. Since then I have decided to reach out, apply for things and try harder for my goals”
— Yaicecream – StockX
"PBR has done an excellent job building a great contest in addition to consistently creating opportunities for artists to earn a living,”
— Mike Stalter - Juxtapoz Arts & Culture Magazine
The 2020 Contest Creative
ART CANS
ART BOTTLES
