PIZZA MONTH
We were looking for a fall program that checked all the boxes and it dawned on me… nobody in the beverage industry (or any for that matter) had claimed the month of October which turns out was National Pizza Month. It was too good to be true. So, I enlisted the baddest mofo in the game, Deladeso. He is the originator of grime. He also took that grime aesthetic and created his own unique drippy pizza style. Needless to say his style has been copied by hundreds of artists and even Taco Bell.
The 2016 Pizza Month Tap Handle
The 2017 Pizza Month Tap Handle
I created simple, inexpensive and effective drippy pizza display pieces the sales staff could adhere to beer stacks.
Animated GIFs
To help with the promotion of the program on social media and in store, we created some flashy animated GIFs and video loops to help bring the program to life.
I also created interactive photobooth GIFs that consumers can create at events and post directly to social media.
IN THE WILD
